Etisalat today announced its partnership with Aruba, a Hewlett Packard Enterprise company,to provide Managed Wi-Fi and networking solutions to its customers in the UAE embedded with advanced analytics across the retail, healthcare, and hospitality verticals.

The strategic partnership with Aruba involves the state-of-the-art Aruba Central Platform hosted at Etisalat’s data centre. The locally hosted platform ensures data privacy and residency, guaranteeing a more secure and resilient user experience. The platform also provides a network management dashboard, enhanced Wi-Fi analytics and monetisation tools powered by Faraday Networks. Etisalat has also onboarded CADD Emirates as the system integrator and support services provider.

Etisalat’s customers will benefit from high speed network access, high-density wireless coverage, in-built IoT support, and comprehensive security among others, through the latest generation of access points, switches, user experience sensors, and other solutions. Businesses can take advantage of the bespoke solution architecture designed to meet their specific requirements.

Salvador Anglada, Group Chief Business Officer, Etisalat said: “We are pleased to offer Aruba’s solutions to our customers as it complements Etisalat’s agile and cloud-native Wi-Fi solution and LAN network designed to accommodate high speed, low latency, and comprehensive security. Through this collaboration, we look forward to empowering our clients with the latest digital technologies and smart solutions aimed at increasing operational efficiency and enhancing user experience.”

Ahmad AlKhalafi, MD, HPE UAE, said: “We are pleased to support Etisalat accelerating the launch of MSP services across the UAE leveraging our innovative solutions. Together we can offer a curated suite of solutions specifically designed to help enterprises in the UAE migrate to a more agile, cost-effective cloud-based IT models.”