As part of the economic programme of France Pavilion at Expo 2020 Dubai, “Accelerated Digital Transformation and its Impact on the Overall Performance of Companies” was the key topic of discussions held by EI Technologies MENA on combining humanism & digital to challenge values.

Combining humanism & technology in a post pandemic era

In a world where organizations, particularly those in the private sector, face challenges integrating digital expansion, EI-Technologies MENA, leader in implementing CRM & Multi-cloud services, estimates that by 2010 onwards, digital technologies matured and ripened. Coupled with the power of calculation, with the increasingly sophisticated algorithms and the increasing size of the network, the path to the remarkable world of Big Data and Artificial Intelligence was now paved.

After explaining the reason why Expo 2020 Dubai, UAE was home to their seminar by highlighting that being centered around humanism and innovation, it shares common values with his company, Bechara Raad, Chairman of EI-Technologies MENA, stated that thanks to these embodied values, his teams contributed to build a solid experience in those matters both in France and in the Middle East. While he addressed the enforced change faced by companies during the pandemic also accelerated digital transformation in their customer, internal and employee experiences, he further commented that these changes underlined the rhythm of digital transformation in the business world. Giving the example of luxury items industry, where he said that they have had to develop their e-commerce which constitutes 20 per cent of sales in some cases.

To urge companies to adopt a highly human-centric approach in their digital strategy

Along with its vast expertise, EI-Technologies MENA tends to reflect its business philosophy in putting human values at the core of digital services: the technological approach needs to make a radical change by integrating the human dimension at the core of its project in order to deal with this rift. The reason is that revolution is paved by technology but fundamentally assumed by humans.

Raad commented: “Business leaders who choose to adopt a humanistic approach in their digital transformation strategy will walk a difficult path because they bet on humanity and its capacity to take its destiny in its own hands”, before adding: “but the digital is changing our world, and like all change, we succumb to it in as much as we decide,” He concluded.

EI-Technologies MENA by Neo-Dis.com, is a leading CRM partner providing technology consulting services and multi-cloud implementation in the Middle East and North Africa and has recently bagged new business deals after signing contracts in four industries, abetted by momentum in its digital, cloud, and platform segments, to push their digital transformation strategies forward.

Under those new contracts, EI-Technologies MENA provides its clients with high-end CRM solutions and cloud consulting services from Salesforce Sales Cloud, Marketing Cloud, Service Cloud, Digital engagement, social studio, Community cloud, eCommerce cloud.