Leading game retailer GameStop (NYSE: GME) is teaming up with The Telos Foundation, the organization behind the layer 1 blockchain Telos, to expand its Web3 gaming offerings.

The deal will link Web3 games utilizing Telos’ decentralized blockchain infrastructure to GameStop’s upcoming Web3 game launchpad Playr, providing new opportunities for mainstream gaming distribution.

AJ Dinger, head of business development at the Telos Foundation, said in a press release that the collaboration will help onboard new users to the Web3 gaming ecosystem using Telos’ robust network.

“We believe this collaboration will be a meaningful driver of new users into the Web3 space,” said Dinger. “By combining GameStop Playr with Web3 games utilizing Telos’ high-performance blockchain infrastructure, we can break down many of the barriers currently deterring Web2 players from embracing Web3.”