The HUAWEI Ads Summit 2021 held in Dubai shed light on the platform’s advertising capabilities and unique potentials amongst the industry. The first event in Middle East and North Africa garnered attendance from over 150 senior executives from leading media and marketing agencies and HUAWEI Ads Certified Partners.

The event began with an interactive and engaging gamified introduction to HUAWEI Ads, enabling participants to explore the platform beforehand. Huawei speakers welcomed the attendees and showcased a comprehensive presentation on the effectiveness of HUAWEI Ads as a programmatic advertising platform. Attendees were introduced to the standard revenue-sharing model, supported media formats, and the platform’s capabilities, including increasing developers’ leads and sales volume by utilising first-party data and gaining real-time insights about audiences’ interaction with an advert. Attendees were also introduced to the online workshops by HUAWEI Ads that aim to empower aspiring developers across MEA.

HUAWEI Ads is revolutionising digital advertising and will organise many more events to keep the ad tech industry informed and updated with their new products.