{"id":2733,"date":"2026-03-02T10:32:54","date_gmt":"2026-03-02T10:32:54","guid":{"rendered":"https:\/\/aiunplugged.io\/blog\/?p=2733"},"modified":"2026-03-02T10:32:59","modified_gmt":"2026-03-02T10:32:59","slug":"godaddy-creates-global-trusted-identity-naming-system-for-ai-agents-2","status":"publish","type":"post","link":"https:\/\/aiunplugged.io\/blog\/godaddy-creates-global-trusted-identity-naming-system-for-ai-agents-2\/","title":{"rendered":"GoDaddy Creates Global Trusted Identity Naming System For AI Agents"},"content":{"rendered":"\n

AI<\/a> agents are launching at an incredibly rapid pace, with more than one billion agents projected to be built by businesses alone in the next three years. As AI agents start communicating with one another, a major challenge suddenly emerges: how can people distinguish legitimate agents from malicious ones and ensure the integrity of agent-to-agent interactions?<\/p>\n\n\n\n

To help solve this high-stakes challenge,\u00a0GoDaddy foundedthe Agent Name Service (ANS), an open standard that is the internet\u2019s first trust layer for AI agents.<\/p>\n\n\n\n

The ANS standard gives developers, companies and everyday internet users a trusted way to verify, discover and register artificial intelligence agents. ANS usesthe same core infrastructure that powers today\u2019s internet, domain names, Domain Name Service (DNS), and public key infrastructure (PKI) certificates. It requires each registered AI agentto be assigned a unique, human-readable name and acryptographically verifiable identity. This lets agents be discovered,verified, and governed across the open web.<\/p>\n\n\n\n

To learn more about the ANSStandard,visit agentnameregistry.org<\/a>.<\/p>\n\n\n\n

ANS in practice: GoDaddy ANS Registry<\/strong><\/p>\n\n\n\n

Following the standards outlined by ANS, GoDaddylaunched its ANS Registry, which binds an AI agent\u2019s identity to a domain name.This allows anyone to confirm an AI agent\u2019s domain ownership, and for agents with extended verification, their organizational identity all helping protect people from rogue agents or imposter bots.<\/p>\n\n\n\n

All AI agents registered through the GoDaddy ANS Registry earn an ANS-verified badgeto help users quickly distinguish vetted agents from potentially malicious ones, aligning with GoDaddy\u2019s broader mission to bring internet-scale trust to the growing agent ecosystem.<\/p>\n\n\n\n

GoDaddy ANS Registry builds on the company\u2019s longstanding leadership and experience in helping keep the internet safe with domain names, DNS<\/a> and Secure Sockets Layer<\/a> (SSL) certificates.\u00a0<\/p>\n\n\n\n

\u201cAI should move the world forward without putting people at risk,\u201d said Travis Muhlestein, GoDaddy product and AI chief technology officer. \u201cANS makes that possible by providing responsible builders a clear badge of trust and giving every user a quick way to see who\u2014and what\u2014is behind an AI agent.\u201d<\/p>\n\n\n\n

Why ANS matters<\/strong><\/p>\n\n\n\n