{"id":2897,"date":"2026-06-09T07:13:10","date_gmt":"2026-06-09T07:13:10","guid":{"rendered":"https:\/\/aiunplugged.io\/blog\/?p=2897"},"modified":"2026-06-09T07:14:04","modified_gmt":"2026-06-09T07:14:04","slug":"when-ai-talks-brands-should-listen","status":"publish","type":"post","link":"https:\/\/aiunplugged.io\/blog\/when-ai-talks-brands-should-listen\/","title":{"rendered":"When AI Talks, Brands Should Listen"},"content":{"rendered":"\n<p>A recent survey finds that about 80% of consumers now rely on \u2018zero-click\u2019 results in at least 40% of their searches, reducing organic web traffic by an estimated 15% to 25%.<\/p>\n\n\n\n<p>The speed of this upheaval leaves marketers with an urgent question: How do we engage consumers when clicks and site visits are disappearing?<\/p>\n\n\n\n<p>Two tectonic shifts are disrupting search:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Generative AI summaries delivered by traditional search engines (for example, Google and Bing)<\/li>\n\n\n\n<li>The rise of large language models (LLMs) for search such as Perplexity and ChatGPT Search.<\/li>\n<\/ol>\n\n\n\n<p>Customers indicate that LLMs are encroaching on traditional search engine use cases: roughly 40% to 70% of LLM users use the platforms to conduct research and summarize information (68%), understand the latest news and weather (48%), and ask for shopping recommendations (42%).<\/p>\n\n\n\n<p>AI Overviews already reach 2B+ users monthly.<\/p>\n\n\n\n<p>According to <a href=\"https:\/\/www.linkedin.com\/in\/cybergear\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sharad Agarwal<\/a>, CEO of Cyber Gear, \u201cGenerative AI isn\u2019t just disrupting search traffic; it\u2019s turning the customer journey into an algorithm-driven narrative. Our team at Cyber Gear did a deep dive to study how Search engines and AI systems are deciding:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Which sources are credible<\/li>\n\n\n\n<li>Which brands are trustworthy<\/li>\n\n\n\n<li>Which information deserves to be surfaced<\/li>\n<\/ul>\n\n\n\n<p>The result is \u2013 When AI Talks, Brands should listen.\u201d<\/p>\n\n\n\n<p>Here are 7 practical ways to improve your chances of being recommended by AI systems:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Make Your Business Information Consistent Everywhere<\/li>\n\n\n\n<li>Explain Exactly What You Do<\/li>\n\n\n\n<li>Get Reviews That Mention Real Services<\/li>\n\n\n\n<li>Build Topical Authority<\/li>\n\n\n\n<li>Protect Your Google Business Profile<\/li>\n\n\n\n<li>Get Mentioned in Citations, Lists, and Local Sources<\/li>\n\n\n\n<li>Own the Conversation<\/li>\n<\/ol>\n\n\n\n<p>Remember, AI models learn from what is repeatedly mentioned across the web. The companies winning are the clearest, most trusted, and most consistently understood.<\/p>\n\n\n\n<p>The brands that win tomorrow will be the ones that listen to AI today.<\/p>\n\n\n\n<p>The report can be downloaded at <a href=\"https:\/\/www.cyber-gear.ae\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.cyber-gear.ae<\/a><\/p>\n\n\n\n<p>For more information, visit <a href=\"https:\/\/www.cyber-gear.ai\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.cyber-gear.ai<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"791\" height=\"1024\" src=\"https:\/\/aiunplugged.io\/blog\/wp-content\/uploads\/2026\/06\/When-AI-talks-brands-should-listen-The-future-of-marketing-begins-with-understanding-intelligent-01-791x1024.jpg\" alt=\"\" class=\"wp-image-2898\"\/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>A recent survey finds that about 80% of consumers now rely on \u2018zero-click\u2019 results in at least 40% of their searches, reducing organic web traffic by an estimated 15% to 25%. The speed of this upheaval leaves marketers with an urgent question: How do we engage consumers when clicks and site visits are disappearing? Two [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2898,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"class_list":["post-2897","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogging"],"aioseo_notices":[],"rttpg_featured_image_url":{"full":["https:\/\/aiunplugged.io\/blog\/wp-content\/uploads\/2026\/06\/When-AI-talks-brands-should-listen-The-future-of-marketing-begins-with-understanding-intelligent-01.jpg",1700,2200,false],"landscape":["https:\/\/aiunplugged.io\/blog\/wp-content\/uploads\/2026\/06\/When-AI-talks-brands-should-listen-The-future-of-marketing-begins-with-understanding-intelligent-01.jpg",1700,2200,false],"portraits":["https:\/\/aiunplugged.io\/blog\/wp-content\/uploads\/2026\/06\/When-AI-talks-brands-should-listen-The-future-of-marketing-begins-with-understanding-intelligent-01.jpg",1700,2200,false],"thumbnail":["https:\/\/aiunplugged.io\/blog\/wp-content\/uploads\/2026\/06\/When-AI-talks-brands-should-listen-The-future-of-marketing-begins-with-understanding-intelligent-01-150x150.jpg",150,150,true],"medium":["https:\/\/aiunplugged.io\/blog\/wp-content\/uploads\/2026\/06\/When-AI-talks-brands-should-listen-The-future-of-marketing-begins-with-understanding-intelligent-01-232x300.jpg",232,300,true],"large":["https:\/\/aiunplugged.io\/blog\/wp-content\/uploads\/2026\/06\/When-AI-talks-brands-should-listen-The-future-of-marketing-begins-with-understanding-intelligent-01-791x1024.jpg",791,1024,true],"1536x1536":["https:\/\/aiunplugged.io\/blog\/wp-content\/uploads\/2026\/06\/When-AI-talks-brands-should-listen-The-future-of-marketing-begins-with-understanding-intelligent-01-1187x1536.jpg",1187,1536,true],"2048x2048":["https:\/\/aiunplugged.io\/blog\/wp-content\/uploads\/2026\/06\/When-AI-talks-brands-should-listen-The-future-of-marketing-begins-with-understanding-intelligent-01-1583x2048.jpg",1583,2048,true],"post-thumbnail":["https:\/\/aiunplugged.io\/blog\/wp-content\/uploads\/2026\/06\/When-AI-talks-brands-should-listen-The-future-of-marketing-begins-with-understanding-intelligent-01-755x420.jpg",755,420,true],"graptor-sq-xs":["https:\/\/aiunplugged.io\/blog\/wp-content\/uploads\/2026\/06\/When-AI-talks-brands-should-listen-The-future-of-marketing-begins-with-understanding-intelligent-01-100x100.jpg",100,100,true]},"rttpg_author":{"display_name":"Sharad Agarwal","author_link":"https:\/\/aiunplugged.io\/blog\/author\/sharad\/"},"rttpg_comment":0,"rttpg_category":"<a href=\"https:\/\/aiunplugged.io\/blog\/category\/blogging\/\" rel=\"category tag\">Blogging<\/a>","rttpg_excerpt":"A recent survey finds that about 80% of consumers now rely on \u2018zero-click\u2019 results in at least 40% of their searches, reducing organic web traffic by an estimated 15% to 25%. The speed of this upheaval leaves marketers with an urgent question: How do we engage consumers when clicks and site visits are disappearing? Two&hellip;","_links":{"self":[{"href":"https:\/\/aiunplugged.io\/blog\/wp-json\/wp\/v2\/posts\/2897","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aiunplugged.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aiunplugged.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aiunplugged.io\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/aiunplugged.io\/blog\/wp-json\/wp\/v2\/comments?post=2897"}],"version-history":[{"count":1,"href":"https:\/\/aiunplugged.io\/blog\/wp-json\/wp\/v2\/posts\/2897\/revisions"}],"predecessor-version":[{"id":2899,"href":"https:\/\/aiunplugged.io\/blog\/wp-json\/wp\/v2\/posts\/2897\/revisions\/2899"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aiunplugged.io\/blog\/wp-json\/wp\/v2\/media\/2898"}],"wp:attachment":[{"href":"https:\/\/aiunplugged.io\/blog\/wp-json\/wp\/v2\/media?parent=2897"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aiunplugged.io\/blog\/wp-json\/wp\/v2\/categories?post=2897"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aiunplugged.io\/blog\/wp-json\/wp\/v2\/tags?post=2897"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}