GEO Mistakes That Are Quietly Killing Your AI Visibility
Something nobody tells you when you start taking GEO seriously: you can be doing a lot of things right and still be invisible in AI answers. Not because the strategy is wrong, b
Read More
Your GEO Starter Framework: Putting The Whole Series Into Practice
we started with a simple but uncomfortable idea: the way people find information has changed, and most brands have not caught up. Since then we have covered how AI engines
Read More
Bing’s New AI Performance Report Just Changed How We Should Measure AI Visibility
For years, the way we measured success in search was simple and unchanging. You looked at rankings. You looked at impressions. You looked at clicks. You looked at click-through
Read More
How You Show Up In AI Matters
THE MOMENT EVERYTHING CLICKED A podcast beat a YouTube video. Here’s why that matters. Picture this: you publish a brand-new podcast series. One week later, your ideas a
Read More
Red(dit) is the New Black
Reddit has become one of the most significant SEO assets and significantly more important in AI-powered search systems, including those used by major search engines and AI assis
Read More
Digital PR And The Power Of Third-Party Citations In GEO
Let me ask you something. When you personally want to decide whether a brand is actually good at what they say they are good at - do you read their website, or do you ask someon
Read More