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Red(dit) is the New Black
Red(dit) is the New Black Sharad Agarwal June 15, 2026

Red(dit) is the New Black

Reddit has become one of the most significant SEO assets and significantly more important in AI-powered search systems, including those used by major search engines and AI assis

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Digital PR And The Power Of Third-Party Citations In GEO
Digital PR And The Power Of Third-Party Citations In GEO Sharad Agarwal June 12, 2026

Digital PR And The Power Of Third-Party Citations In GEO

Let me ask you something. When you personally want to decide whether a brand is actually good at what they say they are good at - do you read their website, or do you ask someon

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Building Topical Authority That AI Engines Actually Recognize
Building Topical Authority That AI Engines Actually Recognize Sharad Agarwal June 10, 2026

Building Topical Authority That AI Engines Actually Recognize

There is a difference between being knowledgeable about something and being recognized as an authority on it. Most of us have experienced this in our careers. You can know a sub

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When AI Talks, Brands Should Listen
When AI Talks, Brands Should Listen Sharad Agarwal June 09, 2026

When AI Talks, Brands Should Listen

A recent survey finds that about 80% of consumers now rely on ‘zero-click’ results in at least 40% of their searches, reducing organic web traffic by an estimated 15% to 25%

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How AI Engines Actually Rank And Retrieve Content
How AI Engines Actually Rank And Retrieve Content Sharad Agarwal June 06, 2026

How AI Engines Actually Rank And Retrieve Content

Let me be honest with you about something. When most people start digging into Generative Engine Optimization, they assume it works like a smarter version of Google. They think

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AI-Assisted Guest Posting: Smarter Pitches, Better Articles, Without Losing Your Voice
AI-Assisted Guest Posting: Smarter Pitches, Better Articles, Without Losing Your Voice Sharad Agarwal June 03, 2026

AI-Assisted Guest Posting: Smarter Pitches, Better Articles, Without Losing Your Voice

Everyone is using AI for content now. The question is no longer whether to use it, but how to use it in a way that makes your guest posts sharper, your pitches faster, and your

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